Branding:  What do your customers expect from your products or services? How do your products and services measure up against these expectations? When you over or under deliver on these expectations, what kind of emotional response does this evoke on the part of your customers?  If you can’t answer these questions, you may be putting your organization’s future at risk.  Linton Scientific Marketing will help your organization define the values your customers expect to see from your brands, perform brand audits to see how your brands measure up against customer expectations, recommend product improvements to strengthen your brands, implement campaigns to communicate the values of your brands and measure the strength of your brands in the marketplace.