About John Linton.

John is a seasoned marketing professional with 15 years of tactical and strategic marketing experience in the U.S. and abroad.  He possesses a unique combination of for profit and nonprofit work experience, having worked for Hewlett Packard, the American Chemical Society and the publishing subsidiary of the American Institute of Physics, AIP Publishing.  John was hired directly into HP France following completion of his International MBA from the Darla Moore School of Business at the University of South Carolina in 2000.  While at HP, he developed strong skill sets in product, project and program management in the company’s Business Desktop and Personal Imaging and Printing groups in France and Holland. 

Shortly after returning to the U.S. in 2008, John joined the marketing team in the Publications Division of the American Chemical Society where he gained valuable insight into the challenging world of STM (Scientific, Technical and Medical) Marketing.  Over five years, he rose to senior marketing positions responsible for the strategic planning and tactical execution of marketing collateral and campaigns aimed at driving usage and article submissions in the research community, as well as those designed to sell subscriptions to Librarians around the world.

In 2013, John was recruited by the American Institute of Physics to become the first Marketing Director of its newly formed subsidiary, AIP Publishing.  In this role, he was responsible for all activities aimed at driving usage and soliciting manuscripts from researchers in the physical sciences.  He also responsible for creating a Channel Marketing Team, increasing the ability of the Sales team to its annual sales goals.  Managing a seven figure budget, John also developed the organization’s Customer Insights program through the introduction of its Annual Researcher Survey, Library Advisory Board, Corporate Research Initiative and Usability Testing.  In addition, he was responsible for outlining and executing the organization’s first digital strategy, which focused on starting or improving efforts around search engine optimization (SEO), automated alert marketing, social media, behavioral targeting and the effective use of data in sales and marketing campaigns.